Ford's $30,000 EV Truck Platform Will Get Eyes-Off Driving In 2028
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Ford's $30,000 EV Truck Platform Will Get Eyes-Off Driving In 2028
"Upgraded BlueCruise will debut on the automaker's Universal Electric Vehicle platform, which arrives first in a $30,000 electric pickup truck. "Autonomy shouldn't be a premium feature," said Doug Field, Ford's chief EV, digital, and design officer. Even as Ford ended 2025 in a kind of retreat mode on electric vehicles, it still counted one future-technology story as a win: over 1 million cars equipped with its hands-free BlueCruise highway driving system on the road."
"At CES 2026 on Wednesday, Ford announced that eyes-off BlueCruise will arrive in 2028 on its new Universal Electric Vehicle (UEV) platform. Right now, BlueCruise allows drivers to take their hands off the wheel, so long as they watch the road ahead and be ready to intervene, on over 130,000 miles of approved highways. Unlike Tesla's Full Self-Driving (Supervised), robotaxis from Waymo or Mercedes' new MB.Drive Assist Pro, it does not function in urban environments."
"In a blog post, Doug Field, an Apple and Tesla veteran who now serves as Ford's chief EV, digital, and design officer, said Ford's goal is to "democratize" advanced autonomous driving. "Autonomy shouldn't be a premium feature," Field said. "[Level 3] eyes-off driving will be road-ready in 2028, making the ultimate in vehicle experience available for the many, not just a privileged few.""
Ford will introduce eyes-off (Level 3) BlueCruise in 2028, integrating the upgraded system into its Universal Electric Vehicle (UEV) platform. The UEV platform debuts in a $30,000 electric pickup and targets lower EV costs and stronger competition with fast-moving Chinese automakers. BlueCruise is already installed on over 1 million vehicles and permits hands-free driving on more than 130,000 miles of approved highways, but currently requires drivers to watch the road and be ready to intervene and cannot operate in urban environments. Ford presents eyes-off autonomy as an accessible, non-premium feature and joins rivals expanding advanced driver assistance.
#bluecruise #level-3-autonomy #uev-platform #electric-vehicles
Read at insideevs.com
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