"F-150 Lightning is the best-selling electric pickup truck in the U.S. - despite new competition from CyberTruck, Chevy, GMC, Hummer and Rivian - and delivered record sales in Q3. Right now, we're focused on producing F-150 ICE and Hybrid as we recover from the fire at Novelis. We have good inventories of the F-150 Lightning and will bring Rouge Electric Vehicle Center (REVC) back up at the right time, but don't have an exact date at this time."
"Ford always stuns us when it talks about being first in the segment. The company took the brand of the top-selling vehicle in the past five decades and launched an electric version. Then it congratulated itself for selling only 85 of these a day through the first three quarters of this year. Thus, Ford took one of the greatest brands in auto history and turned it into a multibillion-dollar debacle."
"Executive Chair Bill Ford told the Detroit News that the Lightning was the most important product of his career. He added, "Anytime you have a radical change to your most successful product, you really are betting the company." I have not heard him say Ford lost that bet."
Ford says the F-150 Lightning is the best-selling electric pickup in the U.S. and delivered record sales in Q3. Ford says production focus is on F-150 ICE and Hybrid while recovering from a Novelis fire, that inventories of Lightning are good, and that the Rouge Electric Vehicle Center (REVC) will restart at an unspecified date. Other information indicates production stopped because of the fire and slowing EV sales. Ford sold about 85 Lightnings per day through the first three quarters, increased Lightning prices three times in 2022, and faced significant material cost increases.
Read at 24/7 Wall St.
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