Ford is cutting 4,000 jobs in Europe due to significant losses in passenger vehicle operations as the market faces rising competition and weak EV demand.
Dave Johnston stated, 'It is critical to take difficult but decisive action to ensure Ford's future competitiveness in Europe,' highlighting the urgency of the company's decisions.
John Lawler emphasized the need for a clear policy agenda to advance e-mobility, citing the lack of public investments and consumer incentives in Europe.
The company pointed out the global auto industry's significant disruption, noting 'misalignment between CO2 regulations and consumer demand' for electrified vehicles.
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