""We offer manual because some people really love driving them. They love being connected to the car," Farley said, highlighting the importance of manual transmissions for driving enthusiasts."
""As long as customers care that deeply, we're going to keep building them," Farley stated, reinforcing Ford's commitment to manual options in their vehicles."
""When I met Pope Leo, he shared a great story about owning a manual Fusion earlier in his life. That tells you something this isn't nostalgia. It's about engagement. They are fun," Farley remarked, illustrating the emotional connection drivers have with manual cars."
"Only 24 model-year 2026 vehicles in the US offer a manual transmission, according to a recent count by Dub Magazine, indicating a significant decline in manual options across the industry."
Ford CEO Jim Farley emphasizes the importance of manual transmissions in the company's lineup, stating that they cater to a dedicated audience of driving enthusiasts. While competitors like General Motors have phased out manual options due to declining demand, Ford remains committed to offering them in models such as the Mustang and Bronco. Farley believes that the connection and engagement provided by manual transmissions are vital, as evidenced by his personal experiences and customer feedback. The overall trend in the industry shows a significant reduction in manual transmission availability.
Read at www.businessinsider.com
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