Ford will overhaul its European strategy with the “Ready Set Ford” campaign, introducing seven new vehicles over the next three years, including two commercial models and five passenger cars. The plan shifts toward “multi-energy” vehicles that combine internal combustion, hybrid, and electric technologies. Ford will expand its European manufacturing base, including producing a new compact Bronco at the Valencia plant from 2028 as part of a global Bronco family tailored for different markets. The lineup also includes a small electric hatchback, a fully electric compact SUV with rally-inspired performance, and two rally-bred crossover models. Commercial updates include the Transit City and Ranger Super Duty for businesses in urban low-emission zones, with Transit City offering up to 254km range and rapid charging for a full charge in just over half an hour.
"Ford has unveiled a sweeping overhaul of its European strategy, signalling a major shift in direction as the US carmaker moves to expand its line-up of electric, hybrid and commercial vehicles across the continent. The Blue Oval will introduce seven new vehicles over the next three years, including two commercial models and five passenger cars, as part of its new “Ready Set Ford” campaign aimed at revitalising its position in a highly competitive European market."
"The plans mark one of the company's most significant product offensives in years and reflect a broader repositioning towards what Ford describes as “multi-energy” vehicles, combining internal combustion, hybrid and electric technologies. A key element of the strategy will be the expansion of Ford's European manufacturing base, including production of a new compact Bronco model at the company's Valencia plant from 2028."
"The company also confirmed plans for a small electric hatchback, described as combining “distinct design with our signature driving dynamics”, as well as a new fully electric compact SUV with rally-inspired performance characteristics. Two additional “rally-bred” crossover models are also planned, further expanding Ford's presence in the fast-growing SUV segment."
"In parallel, Ford will refresh its commercial vehicle range by introducing the Transit City and Ranger Super Duty models, designed to support businesses operating in urban low-emission zones. The Transit City is expected to offer a range of up to 254km, with rapid charging enabling a full charge in just over half an hour, positioning it as a practical option for city-based fleet operators."
#european-strategy #electric-and-hybrid-vehicles #multi-energy-platforms #commercial-vehicles #suv-and-off-road-models
Read at London Business News | Londonlovesbusiness.com
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