"Ferrari, the Italian supercar maker, has revealed the name, interior, and interface design of its first-ever electric vehicle project, the Luce, initiating a new chapter in the rich history of the company's automotive books. This is the first time Ferrari has revealed such intimate details regarding its introductory EV offering, which has been in the realm of possibility for several years. As more companies continue to take on EV projects, and some recede from them, supercar companies like Ferrari and Lamborghini are preparing to offer electric powertrains, offering super-fast performance and a new era of speed and acceleration."
"This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse's line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design, and best-in-class driving thrills, it unites Ferrari's racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari's determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead - and Luce embodies that mindset."
Ferrari unveiled the Luce, its first electric vehicle, revealing the car's name, interior and interface design. The name Luce is presented as a vision and a new chapter rather than an end, with a deliberate emphasis on preserving reputation, high standards, and performance. Ferrari positions the Luce as a fusion of tradition and innovation that combines cutting-edge technology, unique design and driving thrills with racing heritage and contemporary lifestyles. Ferrari collaborated with LoveFrom, founded by Sir Jony Ive and Marc Newson, with five years of joint work on materials, ergonomics, interface and user experience.
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