Elon Musk's Big Tesla Campaign
Briefly

At this point, Musk is 'both an asset and a liability' to the company that made him a billionaire, Margaret O'Mara, a historian at the University of Washington who studies Silicon Valley, told me. 'Tesla is what it is because of Elon and because of his outsized persona,' she said.
Back in 2018, when Tesla was just a slice of its current self, its board agreed to give Musk-who does not receive a salary-a major chunk of the company if he hit certain ambitious milestones such as pushing its market capitalization to $650 billion. Musk met all of those benchmarks and did so early.
Read at The Atlantic
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