"Sales of Tesla's Cybertruck fell 45% year-over-year to 3,500 units in the first three months of 2026, while shipments of Ford's F-150 Lightning dropped over 70% after the company discontinued production last year."
"Overall, sales of battery-powered trucks fell by nearly half, and now make up around 4.6% of the EV market, down from 6.4% last year."
"Ford sold just under 30,000 Lightnings in the US last year, per Cox Auto figures, and announced it would replace the all-electric pickup with a gas and battery-powered version."
"Tesla, meanwhile, sold around 20,000 Cybertrucks last year, nearly half the number it sold in 2024, as the truck faced vandalism and backlash against Musk's actions."
Sales of electric pickup trucks in the US have plummeted, with Tesla's Cybertruck down 45% and Ford's F-150 Lightning dropping over 70%. Overall, battery-powered trucks now represent only 4.6% of the EV market, a decline from 6.4% the previous year. Industry predictions from the early 2020s have not materialized, as both Ford and Tesla have failed to meet ambitious sales targets. Ford is shifting its strategy, replacing the F-150 Lightning with a hybrid model, while other manufacturers have also scaled back electric truck plans.
Read at www.businessinsider.com
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