"We are not building mobility. We're building motorcycles. We're building something for joy and for fun," Chinnock said. "If it takes away the ability to operate it and experience it, then just get in a pod and go from point A to point B."
""take away the entire reason to ride a motorcycle.""
"Autonomous cars, he said, are useful for mobility - they transport people in a "safe, smooth, efficient, and carefree way.""
Ducati's North America CEO opposes fully autonomous motorcycles because autonomy would remove the active riding experience and the core reason to ride. Autonomous cars provide safe, smooth, efficient transport and serve mobility needs, while motorcycles emphasize entertainment, rider engagement, and personal identity. Ducati integrates electronic aids such as cruise control, traction control, and anti-lock braking systems for safety but resists replacing rider control with full self-driving technology. Ducati, founded in 1926 and owned by Volkswagen Group, sold about 55,000 motorcycles in 2024 and generated roughly 1 billion euros in revenue.
Read at Business Insider
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