"In a recent video, the noted reviewer stated that the choice was "not even a question," arguing that the Model S did more to change the trajectory of the auto industry than any other vehicle released since the mid-1990s. "Unquestionably in my mind, the number one most important car of the last 30 years... it's not even a question," DeMuro said. "The 2012 Tesla Model S. There is no doubt that that is the most important car of the last 30 years.""
"DeMuro acknowledged that electric vehicle adoption has faced recent headwinds. Still, he maintained that long-term electrification is inevitable. "If you're a rational person who's truthful with yourself, you know that the future is electric... whether it's 10, 20, 30 years, the future will be electric, and it was the Model S that was the very first car that did that truthfully," he said."
The 2012 Tesla Model S altered the automotive trajectory by proving mainstream electric vehicles could be high-performance, luxurious, and appealing to enthusiasts. The Model S shifted public perception away from compromise, showing buyers that EV ownership did not require sacrificing speed, comfort, or desirability. Earlier mass-market EVs like the Nissan Leaf and Chevrolet Volt failed to produce the same cultural or market impact. The Model S catalyzed broader industry moves toward electrification, helped establish Tesla as a multi-faceted energy and charging brand, and accelerated investment in charging infrastructure and home energy products despite recent adoption headwinds.
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