The article outlines the rising animosity towards Elon Musk, particularly among Tesla owners disillusioned by his political actions and controversial statements. This discontent is manifesting through activism, such as anti-Musk graffiti and bumper stickers. The narrative suggests that while Musk may appear untouchable, a united consumer boycott could significantly impact both his personal wealth and Tesla's sales, which were already unstable before his recent far-right affiliations. It highlights the potential for consumer action to instigate change in Musk’s company and public persona.
Musk's stake in Tesla comprises the lion's share of his wealth. He can laugh off a few protesters, but if consumers launch a sustained boycott, both Musk and his car company could find themselves in dire straits.
Tesla owners are scrambling to buy bumper stickers with messages like 'Shut Up Elon' and 'I Bought This Before Elon Went Crazy'; activists are labeling the vehicles 'swasticars'.
The ranks of the angry have steadily grown, fueled by Musk's habit of amplifying trans-bashing and antisemitism as well as his demolition of Twitter.
Now, as Musk cozies up to extremists across Europe, wields the Department of Government Efficiency as a wrecking ball against the federal government, and generally acts as an unelected leader, the furor is reaching a fever pitch.
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