The Cybertruck experienced a 51% drop in sales year-on-year in Q2, with only 4,300 units sold. Despite initially having 2 million orders supporting 16 years of production, high prices and build quality issues hindered performance. Competitors like Ford and GMC are outpacing Tesla, and there is skepticism over whether the Cybertruck can meet its sales projections of 39,000 units in 2024. Tesla has been slow to address order delays, leading customers to refund deposits, reflecting a broader decline in demand within a competitive EV market.
Sales of the Cybertruck plunged 51% year-on-year in Q2 to just 4,300 vehicles, according to Cox Automotive, showing significant declines in demand for Tesla's electric pickup.
Tesla's initial hopes to double assembly line output by mid-2025 seem unrealistic as orders for the Cybertruck keep getting pushed back or canceled.
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