Volkswagen has announced that drivers in the UK with certain EV models will need to pay a subscription fee to unlock the full horsepower of their vehicles. Specifically, the ID.3 and ID.4 models require a monthly payment of $22 to increase horsepower from 201 to 228. A one-time payment option of $880 is available for lifetime access. This trend is mirrored by other automakers such as Mercedes-Benz and Tesla, who also offer similar subscription or upfront payment options for performance enhancements within their electric vehicle ranges.
Volkswagen drivers in the UK must pay a monthly fee of $22 to unlock full horsepower, with prices also allowing a one-time fee of $880 for lifetime access.
Mercedes-Benz has a similar pay-to-win model charging $60 monthly for performance increases, while Tesla offers an upfront $2,000 'Acceleration Boost' upgrade.
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