BYD aims to disrupt Japan's EV market by introducing an electric kei car by 2026, competing directly with Nissan's popular Sakura model. With Japan's EV sales declining by 33% in 2024, affordability becomes pivotal for success. The Sakura, priced around $18,250, features a 20 kWh battery but faces challenges from BYD's targeted smarter specs and a lower starting price of approximately $17,700. Meeting kei car regulations will be crucial for BYD to offer a compelling alternative and attract cost-conscious Japanese consumers.
BYD is reportedly developing an electric kei car to compete against Japan's Nissan Sakura, aiming for affordability and greater specs to capture the market.
Japan's electric vehicle market fell 33% in 2024, but BYD's sales continued to grow as it attempts to introduce competition into the kei car segment.
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