""Chinese cars may be growing rapidly in popularity, but UK readership has yet to catch up," said David Struzzi, communications lead at Taboola. "Brands like Mercedes-Benz and Ford are cemented into people's cultural imagination - which is why they earn more reader interest than newer Chinese cars.""
""While Britons care about tradition, the growing popularity of Chinese brands proves they also admire innovation. There's little doubt that Chinese cars will continue to grow their share of the UK auto market in years to come, and that the more familiar these brands become, the more Brits will want to read about them.""
Chinese cars accounted for 9.7% of new car registrations in the UK in 2025, up from 4.9% in 2024. Despite this growth, UK readers show more interest in traditional brands like Ford and Mercedes-Benz. Ford was the most-read brand with 1.9 million pageviews, while BYD, the leading Chinese brand, garnered 250,000 pageviews. The cultural significance of established brands contributes to their higher readership, although the increasing popularity of Chinese cars suggests a potential shift in interest over time.
Read at Exchangewire
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