"Ahead of its world premiere at the IAA Mobility 2025 show in Munich from September 9-14, 2025, designboom had a first glimpse at the Sports Activity Vehicle (SAV) that unveils a new design language, which will be replicated across the brand's future model range, a powerful electronics architecture with four 'superbrains,' and a holistic approach to circularity. The model signals a profound leap in technology, design, and user experience for the German automotive giant."
"'The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design. Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse,' states Oliver Zipse, Chairman of the Board of Management of BMW AG."
BMW introduces the fully electric iX3 as the first series-produced Neue Klasse model, with production starting at the BMW Group Plant Debrecen in Hungary from autumn 2025 and a world premiere scheduled for IAA Mobility 2025. The vehicle presents a new BMW brand face with vertical LED kidney and headlight signatures, dynamic lighting effects, and light replacing chrome. The iX3 features a monolithic silhouette with flush doorhandles and an aerodynamically optimized greenhouse. A powerful electronics architecture with four 'superbrains' underpins advanced functionality, while a holistic approach to circularity targets sustainability. The iX3 signals a major leap in technology, design, and user experience.
Read at designboom | architecture & design magazine
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