The government estimated that installing more advanced AEB systems on its cars would cost an additional $350 per vehicle, while the auto lobbying group estimates much higher, up to $4,200.
Automakers need to develop tech that avoids crashes without ballooning costs, yet false positives, or 'phantom braking,' can frustrate drivers and may lead to serious injuries.
David Kidd emphasizes the concern that increasing situations for system operation could lead to more false warnings, which ultimately could frustrate consumers and negate the safety benefits.
Mainstream auto manufacturers must balance the functionality of safety systems without alienating customers due to overreactive technology that triggers unnecessary braking.
#automotive-industry #safety-technology #automatic-emergency-braking #consumer-satisfaction #industry-challenges
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