Apple's car project, Titan, cost billions and aimed to create a self-driving electric vehicle, inspired by Tesla's success. However, the project faced challenges such as vague plans, executive skepticism, and drifting release target.
The project was starting to fall out of step with industry and economic trends, with EV sales plateauing, the high-end market saturated, and Apple's car aiming for a $100,000 price tag.
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