Electric vehicle (EV) demand in the U.S. remains resilient despite uncertainties regarding tariffs on auto imports and potential reforms to federal EV tax credits. A J.D. Power study indicates that approximately 60% of vehicle buyers are considering an electric vehicle, although the actual conversion to sales is lower, with EVs constituting just 7.5% of total vehicle sales in early 2025. The divide in adoption rates is evident, with stronger uptake in coastal and Democratic-leaning states compared to rural areas, where interest is muted. The entry of new affordable EV models is contributing to sustained consumer interest.
EV demand remains steady amid uncertainty over federal support; 24% of buyers are 'very likely' to choose an EV, showing resilience despite challenges.
The U.S. auto industry is undergoing a substantial transformation with electric vehicles; however, adoption remains polarized geographically, favoring coastal areas.
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