""That blur of Highland Green carving up the hills of San Francisco wasn't just a prop; it was McQueen's coiled, silent co-star," Ford Motor Company's chief communications officer, Mark Truby, wrote to explain the exhibition. "That impossibly white convertible in Goldfinger wasn't just product placement; it was a signal to the world that something new and uniquely American had arrived.""
""[p]art advertisement, part history lesson and part playground.""
""the overall package is worth checking out if you're a fan of Mustangs, motorsport, and the idea of seeing the evolution of American car culture told through the windshield of its beloved pony car.""
American Icon: A Mustang Immersive Experience opened in Los Angeles on November 8, presenting immersive attractions that evoke driving a Mustang alongside numerous historic Mustang examples. Ford framed iconic film and cultural moments — from Steve McQueen's Highland Green to the white convertible in Goldfinger — as part of the car's cultural footprint. Coverage described the show as part advertisement, part history lesson, and part playground, and noted the exhibit appeals to fans of Mustangs, motorsport, and American car culture. The exhibit partners include the Petersen Automotive Museum, and attendees could use ticket stubs for a $500 discount on a new Ford, signaling a marketing push toward younger buyers and experiential brand engagement.
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