""There's some cost constraints, and that's something that's very important [to achieve] without compromising the design itself," one designer says."
""It gives us higher performance, smaller size, and is cheaper to manufacture, crucial for the R2's pricing strategy," an engineer explains."
Rivian aims to develop the R2 model, priced around $45,000, focusing on collaborative design and innovative engineering to maintain quality while reducing costs. The automaker's next-generation EV drive unit, Maximus, is critical to achieving this goal, promising a smaller, more affordable, and better-performing alternative to previous models. Rivian hopes this strategy will open the brand to a wider consumer base, similar to Tesla's Model 3 and Y success, by balancing cost and design in a highly competitive EV market.
Read at InsideEVs
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