"Starbucks's turnaround effort has a crisp, fall breeze at its back thanks to its Pumpkin Spice Lattes. This year's slate of fall beverages, which Starbucks launched on Tuesday, helped "deliver a record-breaking sales week across our US company-operated stores," CEO Brian Niccol said in a message sent to employees, which was obtained by Bloomberg. This fall's lineup includes beverages far beyond the standard Pumpkin Spice Latte, such as an Iced Pumpkin Cream Chai."
"Niccol, who previously improved financial results at Mexican grill chain Chipotle and Taco Bell, joined Starbucks as CEO a year ago. Since then, the Seattle-based chain has made a series of changes, from streamlining its menu to limiting its store bathrooms to paying customers. Among the changes has been adding more shifts for Starbucks baristas. Niccol has said that he wants to make Starbucks a more inviting place for customers, including by offering more personal connections between customers and baristas, as well as improving efficiency behind the bar."
Starbucks launched its fall beverage lineup, including new items like an Iced Pumpkin Cream Chai, which helped deliver a record-breaking sales week across US company-operated stores. Pumpkin spice items have been offered since 2003 and their annual return marks one of the chain's busiest periods. CEO Brian Niccol joined a year ago and has pursued changes such as streamlining the menu, limiting store bathrooms to paying customers, and adding barista shifts. The company added more shifts ahead of the pumpkin launch to improve customer connections and behind-the-bar efficiency. Fall and year-end months represent a crucial sales period.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]