Starbucks will provide a 2% raise to all salaried employees in North America, including corporate and store managers, deviating from past practices where managers determined raises. This increase does not extend to hourly workers like baristas. CEO Brian Niccol is steering the company towards growth with his Back to Starbucks initiative while managing costs and implementing zero-based budgeting practices. These changes come as Starbucks seeks to recover from pandemic-related challenges and improve its overall financial health.
Starbucks has announced a 2% raise for all salaried employees in North America, including store managers and corporate workers, marking a shift from previous practices.
CEO Brian Niccol is implementing the 'Back to Starbucks' plan aimed at regaining growth and improving financial results following the pandemic and other challenges.
The company will apply zero-based budgeting to justify costs, managing financial spending while also investing in changes such as more shifts for baristas.
This increase applies only to salaried employees and not to hourly workers like baristas, reflecting a targeted approach to raise compensation.
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