Scott Galloway says the key to landing jobs is be as social as possible: '70% of the time, the person they pick is someone with an internal advocate' | Fortune
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Scott Galloway says the key to landing jobs is be as social as possible: '70% of the time, the person they pick is someone with an internal advocate' | Fortune
"The advice from Galloway, a marketing professor from the NYU Stern School of Business, aligns with extensive research on hiring patterns. Studies show employee referrals, while representing only 6% to 7% of job applications, account for 37% to 45% of successful hires across various industries, underscoring the importance of making connections. You never know who might be able to help you get your next gig."
"Galloway's advice seems deceptively simple: If you want a great career, you need to make connections in the real world first. "The way you [achieve professional success] as a young person is you go out, you make friends, you drink, and at every possible opportunity, you help that person out," he said, also recommending speaking well of others behind their backs and positioning yourself to be remembered when opportunities come up."
""You want to be placed in rooms of opportunities when you're not physically there," Galloway said, emphasizing effective networking creates advocates who will recommend you for positions even when you're not actively job searching. The professor drew parallels to high school social dynamics to illustrate his point. "The most successful people in high school aren't the best looking [or] the best athletes, they're the ones that like other people the most."
Modern job searches generate large applicant pools that are quickly narrowed, and hiring decisions often favor candidates with internal advocates. One example: a major company may receive 200 CVs within minutes for a posting, shortlist about 20, and select someone with an internal advocate roughly 70% of the time. Research shows employee referrals represent only 6–7% of applications yet account for 37–45% of hires across industries. Building real-world relationships, helping others, speaking well of people, and creating advocates increases the likelihood of being recommended and placed into opportunities even when not actively searching.
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