Unexpected layoffs and a weakening UK job market have made full-time roles harder to secure for young workers. Job vacancies are falling and unemployment has reached a five-year high, increasing competition among applicants. Hiring rates have dropped globally, and the number of applicants per opening has risen sharply. Companies increasingly use AI to screen resumes and conduct interviews at scale, pushing new graduates to find alternative ways to be noticed. Some use quirky personal videos, cold emails, and offbeat social media posts to reach senior executives directly. TikToks and other content platforms are treated as extensions of resumes, with job searching approached like content creation.
"You can't afford to not be confident or audacious because a lot of people are in the same boat, she said. She called herself a really hot, really talented, really funny gen Zer in a post on LinkedIn. I plastered my face across many, many slides along with my work experience. I was just very funny and authentic to who I was and just sent that to a bunch of senior executives. After about a four-month search, she landed a job that was also a step up."
"Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high. Gen Z workers are entering the toughest job market since the pandemic. The number of job seekers vastly outweighs the number of positions, and competition is fierce. The global hiring rate has plunged to a five-year low and the number of applicants for every job opening has increased by nearly 30%, according to LinkedIn."
"As companies lean heavily on AI to vet resumes and even do interviews en masse, new graduates are turning to social media platforms to stand out. Young workers are using quirky, personal videos, cold emails and offbeat social media posts to reach top executives directly. TikToks are essentially becoming extensions of gen Z's resumes, said Vicki Salemi, career expert and talent strategist at Monster and a former recruiting manager at Deloitte."
"This generation is accustomed to creating content. They're treating the job search more like content creation than a traditional application process. Gen Z is aware that they have to employ every tactic out there available to them to g"
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