Julissa Machado transitioned from recruiting to sales in 2024, despite lacking direct sales experience. To differentiate herself in her job applications, she replaced traditional cover letters with personalized visual decks. These decks showcased her career highlights while aligning with the branding guidelines of the companies she applied to. By incorporating company colors, fonts, and logos, Machado aimed to create a psychological connection with recruiters. This innovative approach was successful, resulting in her hiring for a sales development role at a software company within a month.
To stand out in my job applications, I decided to pivot from recruiting to sales by using visual decks instead of traditional cover letters, I personalized every slide using each company's branding.
I remembered a hack from my recruiting days that involved showcasing career highlights through visual decks, which proved effective for getting the attention of hiring managers.
By incorporating company colors, fonts, and logos into my application decks, I aimed to create a psychological connection with recruiters and align my identity with their brand.
Within a month of applying using this innovative strategy, I was hired as a sales development representative at a software company.
#job-application-strategy #career-transition #sales-development #recruiting-techniques #visual-communication
Collection
[
|
...
]