"In 2017, my four-month contract at an advertising agency was wrapping up with no word of a job offer or extension. I thought to myself, "I have to do something crazy to catch their attention." My husband and friends were skeptical when I told them of my plan to create a dating-app style website to pitch myself as "the perfect match" for the company, but something told me it was going to work."
"A few weeks later, I posted my website on LinkedIn and even passed out custom candy hearts with the URL to my coworkers. My post gained traction, even catching the attention of the company's creative director, and I was extended a full-time offer. I learned it's always worth a shot to be bold."
"I had been working as a web developer for several years when I ended up pregnant and realized it wasn't the career path for me. I transitioned into social media and later went the freelance route, landing the four-month contract job at Burrell Communications to help with a campaign."
Shari Williams created a dating-app–style website to position herself as the ideal hire when a four-month contract at an advertising agency was ending without an offer. She promoted the site on LinkedIn and handed out custom candy hearts with the URL to coworkers. Her LinkedIn post gained traction and attracted the company’s creative director, resulting in a full-time job offer. Williams leveraged web development experience and a transition into social media freelancing to design the pitch. Her husband and friends were skeptical, but the unconventional, targeted campaign proved effective and converted a temporary contract into permanent employment.
Read at Business Insider
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