"Having lived and worked in London, Hong Kong, and New York, and rebuilt my network from scratch each time, I have learned that real business relationships are grounded locally and deepen over time. You can extend them globally, but authenticity is earned face to face and reinforced through consistent, in-market presence. Over the past decade, I have been fortunate to have been given the opportunity to work across legal markets that are loosely connected yet distinctly different."
"Each market has its own rhythm, expectations, and unwritten rules. While law firms can look similar on paper across regions, the local candidate pools, client priorities, and reputational nuances vary. What succeeds in one market often needs recalibration in another. That's why developing a global strategy only works when it's built on strong local foundations. When you understand how decisions are made in a specific city at the local level and what truly motivates candidates there, you are positioned to build relationships that last."
Real business relationships are grounded locally and deepen over time, while global extension requires in-market authenticity earned face to face and through sustained presence. Legal markets are loosely connected but distinctly different, each with its own rhythm, expectations, and unwritten rules. Local candidate pools, client priorities, and reputational nuances vary and often require recalibration of approaches. Effective global recruitment strategies must be built on strong local foundations. Candidates weigh culture, long-term trajectory, practice integration, client proximity, and lifestyle in moves. Local insight clarifies complex decision-making and enables leveraging relationships rather than merely collecting contacts.
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