"Your LinkedIn About section will likely be the most-read version of your bio. In today's world where digital precedes real, it often forms your first impression. In fact, it's one of four profile elements that is integral to delivering a memorable first impression (the other three are Headline, Headshot, and Background). Your About is one of your most important career communication tools, so it deserves your focused time and attention."
"Some people skip adding an About altogether, but you don't want to pass up the chance to engage with others through this valuable 2,600-character space. Having reviewed thousands of LinkedIn Abouts, I have found that most are lackluster, trite, or just plain boring. I'm sure the professionals behind those profiles are interesting, accomplished, and unique, but their About says otherwise."
"There's something crucial you need to consider when it comes to the About section of your profile. When someone lands on your profile page, they only see the first two to three lines of your About. They need to click on "see more" to read the rest. That means those opening lines are absolutely critical to delivering a powerful impression. They're what make people decide whether they want to know more about you."
The LinkedIn About field often serves as the most-read version of a professional bio and forms a first impression before real-world interactions. The About field, together with Headline, Headshot, and Background, shapes memorable impressions. Many users leave About blank or fill it with generic, unengaging copy, missing opportunities to connect. A strong About showcases who a person is, priorities, accomplishments, and uniqueness to build emotional connection and stand out among billions of profiles. Only the first two to three visible lines appear before a click on 'see more', so those opening lines must compel readers to continue. Seven 'P' approaches can start an About effectively, beginning with Promise.
Read at Forbes
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