If somebody they really values notifies them and they were kind of blindsided by it, it might just be a genuine attempt to retain people and improve the situation… Say there has been a mass exodus, and perhaps the people who stayed have been there for years. The company might prefer to put out a counteroffer than have to spend a great deal of money and time to hire and retrain.
I think taking a counteroffer can really work if there's openness and transparency about your own career goals...
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