The cannabis market has shifted towards a more discerning consumer who prioritizes quality over high THC percentages. The evolution of cannabis culture mirrors that of wine and craft beer, with buyers now inquiring about product lineage, cannabinoid profiles, terpene breakdowns, and cultivation methods. This informed consumer actively evaluates products based on various factors such as packaging integrity, lab test results, and overall quality. Terpenes are now recognized for their significance, often leading to a more nuanced experience compared to merely high THC content.
Weed snobbery is the byproduct of legalization, better access to lab testing, and a generation of buyers who expect more from the products they consume.
Today's consumer is asking questions about lineage, cannabinoid profiles, terpene breakdowns, extraction methods, and even the type of soil the plant was grown in.
High THC numbers used to be the holy grail. But weed snobs know that a flower testing at 22% with a vibrant terpene profile can offer a more enjoyable and nuanced experience than a 32% flower with no smell or flavor.
These consumers understand that quality isn't just about sky-high THC percentages. They're seeking terpene complexity, smooth combustion, freshness, and ethical sourcing.
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