Gov Ball brings on New York brand ayrloom as festival's first cannabis partnership | amNewYork
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Gov Ball brings on New York brand ayrloom as festival's first cannabis partnership | amNewYork
New York-based cannabis beverage brand ayrloom will become Gov Ball’s first official cannabis partnership during June 5–7. The festival will host an ayrloom activation on the grounds, marking a first for the cannabis industry at the event. The brand aims to break cannabis stigma, and it emphasizes beverages as an accessible format. ayrloom is owned by Beak & Skiff Apple Orchards, which also produces hard cider under 1911. The product line includes beverages, pre-rolls, vapes, gummies, balms, and tinctures, with beverages offered in 12 flavors. The activation will sell low-dose 1 mg THC versions in honeycrisp and black cherry flavors, designed to be sessionable like alcohol.
"At the activation, Gov Ball patrons will be able to purchase a low-dose, 1 mg THC version of ayrloom's popular beverages, specifically the honeycrisp and black cherry flavors. ayrloom's low-dose"
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