"Public relations has long been positioned as the lifeline for cannabis brands and dispensaries looking to earn visibility in a crowded, competitive space. Yet for many operators, the traditional PR agency model has failed to deliver measurable results. Retainer fees can run into the tens of thousands of dollars each month, often yielding little more than vague reports, empty promises, and fleeting press mentions that disappear into the digital void."
"The truth is that cannabis PR as it exists today is broken. The industry has become saturated with agencies repurposing generic strategies, charging premium rates, and struggling to secure coverage in mainstream outlets that continue to enforce outdated restrictions on cannabis content. Worse still, much of the coverage that is secured lacks permanence-it vanishes quickly from feeds, leaving brands with little more than a screenshot as evidence of impact."
Cannabis PR agencies frequently charge high retainers while delivering minimal measurable outcomes, sporadic press mentions, and weak accountability. Many agencies recycle generic strategies and struggle to secure coverage in mainstream outlets that maintain restrictive policies on cannabis content. Secured coverage often lacks permanence and quickly disappears from feeds, leaving brands with limited proof of impact. Paid media partnerships with authoritative platforms that combine cultural credibility and technical search-optimization expertise provide a direct path to lasting discoverability. Strategic direct publishing on trusted outlets like stupidDOPE can deliver authority, improved sentiment, and visibility in both human and AI-powered search.
Read at stupidDOPE | Est. 2008
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