Recent weeks have seen a significant uptick in Canadian residents cancelling trips to the United States, favoring domestic travel instead. This shift, fueled by rising nationalism and discontent over U.S. politics, has led many to reconsider their travel plans, often opting for local destinations that they feel more connected to. Provinces like Nova Scotia are launching campaigns to attract these domestic tourists, recognizing a growing sentiment among Canadians to support their own economy and explore their own country, as reported by various tourism boards across Canada.
"With everything going on in the United States at the moment, it doesn't sit well with me to be putting our hard-earned money into their economy," Michelle Gardner, a B.C. resident who recently cancelled a U.S. spring break trip, told CBC News.
"In the next four years, we will be looking at spending our money here and exploring all that Canada has to offer," she added.
"With that increased national pride and sense of wanting to spend dollars here, there's a real opportunity to get more of our provincial residents and national residents coming to different parts of the province," Jonathan Potts, CEO of Tourism Saskatchewan, told CBC News.
Provinces and territories are seeing increased interest from Canadian tourists and they're looking to capitalize on that momentum.
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