Michel Leveillee, a dedicated Tim Hortons customer, experienced joy and disillusionment after being mistakenly informed he won a boat in the 'Roll Up the Rim to Win' promotion. Tim Hortons attributed the error to technical issues, prompting a class-action lawsuit to seek compensation for affected customers. The lawsuit is advancing only for Quebec residents due to its stronger consumer protection laws, despite Leveillee's wishes for broader accountability. LPC Avocats emphasizes that Quebec has clearer rules regarding consumer error.
Leveillee said, 'tears of joy' turned into 'tears of deception' when Tim Hortons informed him the boating prize was due to a technical error.
Joey Zukran of LPC Avocats stated, 'when it comes to consumer protections the question of error is clearer in Quebec than in the rest of Canada.'
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