A lot of people are angry about high prices in grocery stores, Loblaw brands in particular, sparking a growing online movement to call for a boycott.
People feel voting with their dollar is the best way to show companies like Loblaw that they've had enough, aiming to reduce prices by 15% and remove member-only pricing.
Some experts believe a boycott of Loblaw might not significantly impact the company due to its massive size, highlighting the company's sensitivity to bad press.
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