On June 14, 2025, 1,672 wheels of Parmigiano Reggiano were cracked open simultaneously across 452 Loblaw stores in Canada, setting a new GUINNESS WORLD RECORDS title. The event coincided with Italian Heritage Month, featuring traditional hand-cracking techniques. Nicola Bertinelli, Consortium President, emphasized the importance of this achievement in celebrating food culture and tradition. The event included tastings, photo opportunities, and educational moments about Parmigiano Reggiano. Guinness adjudicator Michael Empric confirmed the record, recognizing the extensive teamwork involved and the milestone surpassed from the previous record of 1,209 wheels set in 2014.
Thousands of Canadians came together to share in this moment. It's a reminder of how food connects us. We're thrilled to set this new world record.
The scale and coordination were remarkable, highlighting the extensive teamwork and community spirit that went into achieving this record.
This achievement is more than just a number - it celebrates tradition, passion, and a global love for Parmigiano Reggiano, honoring both culture and craftsmanship.
The 2025 achievement with 1,672 wheels sets a new milestone in cheese history, surpassing the previous record of 1,209 wheels set in 2014.
Collection
[
|
...
]