"Protect Ontario"
"Ontario's abundant supply of critical minerals is found all over our province, but nowhere is as exciting or rich with deposits as the Ring of Fire,"
"It's up to us to unlock this incredible opportunity by cutting red tape, speeding permitting and approval timelines for critical minerals, from mines to the factory floors. Working effectively with local First Nations and municipal hubs, we can build a more competitive, more resilient and more self-reliant province and country."
Ontario launched an ad under the slogan Protect Ontario promoting Ring of Fire mining to make the province a critical mineral supplier. The ad links critical minerals to technologies like medical scanning, smartphones and electric vehicles and depicts mining sites, processing plants and intact landscapes. The province signed agreements in 2025 with Aroland, Webequie and Marten Falls to pursue roads linking the provincial highway network to the James Bay lowlands, with construction sought to start next spring pending provincial and federal approvals. Critics contend the ad uses stock footage that does not show the Ring of Fire.
Read at www.cbc.ca
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