The Conservative Party is adapting its campaign strategy in the final week of the election by airing television advertisements directed at older male voters. Featuring discussions among seniors about economic struggles faced by their families, the ads are a significant shift aimed at engaging a demographic that traditionally supported the party. Notably, the commercials do not show leader Pierre Poilievre, focusing instead on the endorsements from past prime minister Stephen Harper. This move is seen as a necessity as the Conservatives are trailing in polls behind the Liberals as election day approaches.
In this campaign, we see a strategy targeting older male voters, highlighting economic struggles and utilizing endorsements from past leaders to appeal to traditional supporters.
The ads feature older men discussing the difficulties faced by their children, reflecting a shift in Conservative strategy to connect more personally with voters.
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