"Manitoba is the first government in Canada to recognize and address the potential issues with pricing algorithms that use your data against you. A few US states have started moving, but this is a wide-open policy space in Canada."
"Normalization is a real risk here. Once firms get consumers used to being sorted, profiled, and priced differently, the practice starts to feel inevitable. But it is not."
Manitoba has proposed legislation to ban retailers from using personal data for differential pricing, marking a significant step in addressing algorithmic pricing issues. This move positions Manitoba as a leader in the policy space regarding digital markets in Canada. The legislation aims to prevent normalization of practices that sort and profile consumers for pricing, emphasizing the importance of setting clear expectations for business practices. The initiative reflects a growing awareness of the hidden mechanics of digital markets and the need for regulatory frameworks to protect consumers.
Read at The Walrus
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