A class action lawsuit against Tim Hortons has been authorized in Quebec after 500,000 customers mistakenly received emails claiming they won a boat in the Roll Up to Win promotion. Superior Court Justice Donald Bisson allowed the case to proceed, focusing solely on Quebec residents due to its specific consumer protection laws. Lawyer Joey Zukran contends that the plaintiffs should receive the claimed boat and trailer along with damages, citing the legal principle that merchants are responsible for errors. Tim Hortons apologized previously but refrained from further comments as the legal proceedings unfold.
Superior Court Justice Donald Bisson ruled that the class action can move forward, but limited it to Quebec residents because the case hinges on that province's consumer protection laws.
Lawyer Joey Zukran says his clients should be awarded the boat and trailer they were told they won, plus damages. He emphasizes the Quebec law states that merchants should be held responsible for errors.
A spokesperson for Tim Hortons stated that the company apologized last year to the customers who received the email, and declined to comment further because the case is before the courts.
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