The head of MADD Canada emphasizes the need to target young men with messaging about impaired driving, especially after a tragic incident in Toronto. A deadly car crash involving a 19-year-old driver claimed the lives of three young siblings and injured three others. The police reported that the driver was speeding and lost control, resulting in the collision. MADD Canada's Steven Sullivan expressed frustration at the persistence of impaired driving despite available alternatives, highlighting the devastating impact on families affected by such incidents. Community support for the victims' family has begun through fundraising efforts.
If impairment was involved it's just really frustrating to keep hearing these stories, to keep hearing about another family who's been devastated by someone else's decisions.
Given all the choices we have in society, especially in urban areas now, [as] alternatives to impaired driving it's difficult to accept that people are still making these choices.
Our first thoughts are with the family and the loss of three children and our hopes for a speedy recovery for those hurt in the crash.
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