"It's been a long time since many Canadians have felt the burn. That familiar aromatic, spicy and sometimes smoky flavour of a smooth, Kentucky bourbon has been but a memory for consumers in this country for much of the past year. Ever since U.S. President Donald Trump launched his tariff war and began threatening to make Canada the "51st state," angry consumers and lawmakers have united behind a "Buy Canadian" movement and bourbon was caught in the crossfire."
"Bourbon really began to boom in Canada a little over a decade ago, de Kergommeaux says, thanks to aggressive marketing campaigns and consumers looking for something a little different from what they were used to. "It doesn't taste like traditional Canadian whisky at all," de Kergommeaux said. "It's a big, bold whisky, and quite bright, quite sweet.""
Canadian consumers and lawmakers embraced a "Buy Canadian" movement and boycotted American bourbon after U.S. President Donald Trump launched tariffs and made provocative remarks. Bourbon availability in Canada declined and major brands like Jim Beam and Maker's Mark lost a key market. Davin de Kergommeaux supports the boycotts and notes that bourbon's earlier surge, driven by aggressive marketing and consumers seeking different flavours, has stalled over the past year. Kentucky bourbon makers face retaliatory tariffs, public backlash and even hate mail, and some industry observers believe the Canadian liquor landscape may have shifted permanently.
Read at www.cbc.ca
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