"This has been an eventful year, and as we're all ready to wind-down before 2026 begins, let's jump right into our updates on the entrepreneurs with a digital presence and majority having fewer than 10 employees (over half solo entrepreneurs). There's a lot to share about their latest outlook and growth plans, where they are online and internationally, how they're using AI, and more. Warmly, Alexandra Rosen | Economist and Global Head, GoDaddy Small Business Research Lab"
"Small businesses have always been resilient. This year we are seeing something else too. Entrepreneurs are moving forward with intention and conviction. They are not just adapting, but they are committed, and staying present. Over 70% of U.S. small business owners are confident they will achieve their definition of success in their lifetime. With AI reshaping how they grow, the outsized local economic impact is scaling faster than ever."
A refreshed Microbusiness Data Hub through September 2025 captures entrepreneurship shifts across the United States, United Kingdom, Canada, and Australia, using e-commerce data to show industry and geographic changes. Entrepreneurs with a digital presence mostly operate businesses with fewer than ten employees, and more than half are solo entrepreneurs. Top ecommerce industries and leading states by microbusiness count showed notable growth. Entrepreneurs are demonstrating intentional commitment and conviction, not just adaptation. Over 70% of U.S. small business owners expect to achieve their definition of success in their lifetime. AI adoption is reshaping growth strategies and accelerating local economic impact, with many planning hires and broader online and national reach.
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