The Buy Canadian movement has recently gained traction in major grocery stores in Canada, evidenced by the introduction of labels, prominent displays, and promotional materials that highlight homegrown products. With rising tariffs impacting grocery prices, major retailers like Sobeys and Loblaws are adapting their marketing strategies to satisfy consumer demand for Canadian-made items. Experts suggest that ease of finding these products will be crucial for the movement's sustainability, as complicated labeling could deter shoppers. Retailers are committed to promoting local products and offering options for swapping to Canadian versions to improve customer experience.
"All the best things have always been made here. All we had to do was look," proclaimed a recent Buy Canadian-themed commercial from supermarket giant Sobeys.
"That is going to be imperative to the longevity of this," she said. "Because if it is hard, if every decision requires three minutes in the grocery aisle to really try and decipher the labels, consumers won't be able to do that. It's too big of an ask."
Loblaws is priming its shoppers for pricier groceries as the trade war plays out, announcing this week it will add a triangular 'T' label to store items that it says will be costlier due to tariffs.
CEO Per Bank explained in a LinkedIn post last week the company would be doing more to highlight Canadian products in-store, in promotions and on flyers.
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