"Disney is facing some "international visitation headwinds" at its parks in the US, which include Disney World in Florida and Disneyland in California, the Walt Disney Company said in its first-quarter earnings report on Monday. Despite the slowdown in international visitors, the company reported growth in its experiences segment, with visitation at its domestic parks up 1% in the most recent quarter."
"Hugh Johnston, Disney CFO, told analysts on a call that the company has less visibility into international visitor trends than domestic because foreign travelers tend to stay in non-Disney hotels, but that there were other indicators international visitation was down. "As a result of that, we pivoted our marketing and sales efforts, promotional as well as marketing efforts to a more domestic audience, and we're able to keep attendance rates high from that perspective," he said."
International visitation to US theme parks declined in 2025, creating headwinds for Disney's US operations. Visitation at domestic Disney parks rose 1% in the most recent quarter while the experiences segment grew. Visibility into international visitor trends is limited because many foreign travelers stay in non-Disney hotels, and other indicators pointed to lower international traffic. Marketing and promotional efforts were shifted toward domestic audiences to sustain attendance. National Travel and Tourism Office data showed international visitation down for the eighth straight month in December and down 5.5% year-over-year as of October. Visits from Canada fell sharply, down 22% year-to-date, with notable declines from Germany, France, and India.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]