The Competition Bureau has filed a lawsuit against Canada's Wonderland, accusing the amusement park of deceptive marketing practices known as "drip pricing." This tactic involves advertising lower prices that exclude mandatory fees, misleading consumers about the total cost. The bureau aims to stop Wonderland's deceptive price advertising, impose penalties, and ensure restitution for affected customers. Commissioner Matthew Boswell emphasized the importance of trust in advertised pricing and urged businesses to provide transparent pricing to protect consumers from misleading claims.
"Canadians should always be able to trust the initial advertised price," Matthew Boswell, Commissioner of Competition, said in the release. "We're taking action against Wonderland because misleading tactics like drip pricing only serve to deceive and harm consumers."
The bureau's application against Wonderland was filed on Monday with the Competition Tribunal, and the bureau said it is seeking a ruling that would stop Wonderland from allegedly engaging in "deceptive price advertising," make Wonderland pay a penalty and issue restitution to affected consumers.
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