Saskatchewan is experiencing increased tourism interest following a mention in Chappell Roan's single, "The Subway." Searches for the province spiked, and Tourism Saskatchewan's CEO noted a significant rise in social media interactions since the song's release. About 10% of visitors typically come from the United States, attracted by fishing, hunting, and stargazing opportunities. The province's dark sky preserve adds to its appeal as a serene getaway from urban settings. This trend mirrors past instances where pop culture references have significantly impacted tourism in various regions.
"We don't normally get this kind of publicity from an artist that's at the peak of their popularity. This is like a gift from heaven."
"I can see why we could be a cure for heartbreak. We only have a population of around 1.2 million people, we have sunshine and plenty of wide open space, and we have the darkest sky preserve just across the Montana border, free from any sound and light pollution."
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