'Buy Canadian' Reddit post becomes secret ingredient to help save Ontario condiment business | CBC News
Briefly

Shenul Williams, owner of Aki's Fine Foods, faced severe business downturns due to COVID-19. After a heartfelt post by her daughter on Reddit's "Buy Canadian" thread, sales surged, showcasing the supportive spirit of Canadian consumers. Established over 30 years ago, Aki's specializes in Indo-African condiments but struggled as restaurants and retailers closed during the pandemic. Williams expressed deep appreciation for the community's support, which has greatly impacted her family-run business and helped avert its potential closure.
I'm really blown away with the love and support from Canadians through these uncertain times. I was worried that I was going to lose my business.
My mom owns a Canadian-made Indo-African sauce company that has been in business for 38 years. It is truly amazing and has been struggling since COVID.
With so much interest in buying small Canadian companies, I figured I would share her products as an alternative. Your support would change her life.
These past few months, since the beginning of the year, have been particularly dire, she said.
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