Bobba, a Quebec company, faced backlash over concerns of cultural appropriation regarding their version of bubble tea, prompting them to apologize for any harm caused.
Simu Liu expressed his concern stating, 'There's an issue of taking something that's very distinctly Asian in its identity and making it better, which I have an issue with.'
Fiset argued that bubble tea is no longer an ethnic product due to its mainstream popularity, but faced criticism for this perspective, especially on social media.
Despite their intent to promote the beverage widely, Bobba acknowledged the importance of respecting the origins of the cultural food they represent.
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